As part of efforts to market a brick and mortar business' Internet presence, a lot of company's turn to search engine optimization (SEO) to do the trick for them. But SEO in itself is a tricky process as well. Yes, it can be an important part of a company's Internet marketing arsenal and it can be relatively cost-effective if done right but there are many myths about SEO that you have to sift through in order to assess their validity. Here are 5 SEO myths that you may have to stop believing from hereon.