Mobile App Marketing Strategies

With the continuing proliferation of mobile apps in the market the challenge to get one's mobile app to at least be noticed is getting to be tougher and tougher. In the following video, Evan Carmichael gives some practical tips on how one can have a fighting chance in the getting-to-be-very-crowded mobile apps market. Evan's advice boils down to three things:

1. Make the app great.

2. Reach out to influencers.

3. Build around your core audience.

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7 Dos and Don'ts of Mobile App Marketing

A lot of mobile app marketers are racking their brain on how to make their marketing efforts effective. Dot Com Infoway (DCI) presents 7 Dos and Don'ts of Mobile App Marketing in the following video. In it they run through 7 things they present side by side which are things that one should and should not do in relation to their app that they believe will help market it more successfully. An infographic version of the video may also be found here.

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