With the continuing proliferation of mobile apps in the market the challenge to get one's mobile app to at least be noticed is getting to be tougher and tougher. In the following video, Evan Carmichael gives some practical tips on how one can have a fighting chance in the getting-to-be-very-crowded mobile apps market. Evan's advice boils down to three things:

1. Make the app great.

2. Reach out to influencers.

3. Build around your core audience.