Any business should do some form of data analysis as part of its business activities. It is important for businesses to make sense of their sales figures and how they contribute to profit. If sales are not good, they also have to make sense of the data being reflected by their losses so as to determine steps to take to arrest them.
A business website and its performance should also be one of the things a business should evaluate. When a business embarked on having an Internet presence, clear goals and objectives should have been established to justify their website investment.
One good way to evaluate a website's performance is through web analytics. Web analytics has become an important activity for websites, blogs, and portals. In web analytics, you analyze different statistics pertaining to your site and extract traffic behavior information from them. This will help the website owners in understanding visitor behavior and predicting traffic trends. This will also help them initiate changes to their website to improve its performance in the areas they would want to achieve.
Following are three great benefits of web analytics:
1. It helps you monitor and understand your website visitors' and users' behavior.
Web analytics will tell you a lot of things about your website's visitors. First it will tell you how many visitors your site is getting. It will tell you the country they are from and how long they stayed on your website. It will also tell you how they got to your site whether they be from other pages that referred your site, or from email campaigns that you may have sent, or maybe even from search engine results. If it were from search engines, you would also know what keywords or phrases were used to find your website.
While your visitors were at your site, web analytics will also tell you what pages were visited and how many times. Further statistics can also give you indications whether your visitors are finding your site worth exploring or whether they just landed on one page and immediately left.
2. The statistics you gather can help you further optimize your website.
To be armed with such statistics as mentioned in #1 is a quite valuable information to have for any website owner. By having these analytics, you can take actions about your website that will help it perform better towards your goal of getting your visitors to take whatever action you want them to do. If there are things in your website that you feel should be getting more attention than they are getting at the moment, you can make changes to expose these things to your visitors more.
One major aspect where analytics can help you is in fixing technical problems on your site, if any. This will help you improve your site's navigation so that visitors will be lead more easily to the areas you want them to see.
3. Your visitors' and users' behavior can be used to formulate a web marketing plan.
Knowing the way that your users and visitors behave on your site can be a big input to your Internet marketing plan. Instead of guessing what your visitors need and spending on a plan that is based on speculation, your web analytics can very well point you to what your market wants.
Your statistics will show you what items or products are getting the most response and this will help show you what is working or not in your sales copy.