Any business should do some form of data analysis as part of its business activities. It is important for businesses to make sense of their sales figures and how they contribute to profit. If sales are not good, they also have to make sense of the data being reflected by their losses so as to determine steps to take to arrest them.

A business website and its performance should also be one of the things a business should evaluate. When a business embarked on having an Internet presence, clear goals and objectives should have been established to justify their website investment.

One good way to evaluate a website's performance is through web analytics. Web analytics has become an important activity for websites, blogs, and portals. In web analytics, you analyze different statistics pertaining to your site and extract traffic behavior information from them. This will help the website owners in understanding visitor behavior and predicting traffic trends. This will also help them initiate changes to their website to improve its performance in the areas they would want to achieve.

Following are three great benefits of web analytics: