If social media marketing is not yet in your marketing arsenal, then perhaps it's about time you started finding out more about it. As Internet marketers, we need to be cognizant of emerging technologies and new marketing environments. Social media is a phenomenal area that is proving to be a valuable source of marketing mileage. But it's important to figure out clearly the how, what, and why of social media marketing if one is to make it part of an effective overall Internet marketing strategy.
In this video created by Common Craft, Social Media is explained in plain English. In less than four minutes and using ice cream as an example it presents the concept of social media and how it affects marketing.