When you decided to create an online business you inevitably also decided to get into Internet marketing. It can be frustrating at times when you realize that there seems to be so many things to learn about it. It can even be overwhelming especially if you try to download and read every latest tip and trick that gets into your inbox. The good news is that you don’t have to get into every type of Internet marketing strategy. One of the best and still quite effective ways to market online is email marketing.
Email marketing is simple. It allows you to initiate, establish, nurture, and sustain an ongoing relationship with your customers. In many ways it is similar to traditional direct marketing but with the added advantage of being a lot less expensive. There are no stamps, paper, return envelopes and printing costs that you had to contend with in classical direct marketing. And yet you can still reap the same benefits or maybe even more.