2011 was the year that turned the tide towards online marketing for businesses worldwide, including small businesses. In the US alone, businesses reduced their offline marketing budget for printed media by as much as 41%. Radio ads spending took a 36% cut followed by television at 31%. Budget for direct marketing went down by 28% while telemarketing budget was reduced by 27%. And that marked only the beginning. In the ensuing years, more and more businesses have been realigning their marketing budgets to favor online means more and more.