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by: Dwain Berlin
Submitting well planned articles on-line will increase traffic and
can even launch your career when handled right. They'll drive traffic
from all over the net and show an excellent return on your time
invested.
Write Your Article Like You're Writing to a Friend
Even though it may be seen by thousands, each copy gets read by
one person at a time. Your readers are more open if you're speaking
directly to them instead of down at them. Replace big words with simple
words. I've heard that writing at an eighth grade level will increase
comprehension.
Write a Killer Headline
An amazing article can end up going nowhere because the headline
sucked a lemon and nobody read it. Any marketer who knows their stuff
will tell you the headline is 80% - 90% of the reason you're even
considered. Write a great article of course, but spend lots of time on
your headline.
Pick a Topic You Know Well
Assuming you've done your research and found a niche you like
that's profitable, you can become an expert in that field because
you'll stay with it. If the research is a chore it's easy to lose
interest.
Educate But Don't Sell
Articles are thought of as nuggets of information that educate.
If your article breaks that unwritten rule and is actually an
advertisement in disguise, it'll never see the light of another
monitor. A well written article is a subtle but powerful way to
motivate someone. Advertising builds barriers, where news is accepted
with an open mind.
Write Quality not Quantity
There's no room for fluff in a good article. When reading the
posting guidelines, check the restrictions for article length. Stay
within the word count or you'll get trashed. It's usually 500 - 600
words. Save your full length version for sites that'll accept it.
Include a Resource Box With Your "Call to Action" Link
Either at the bottom or the top of your article you'll want to
include your name, describe what you do, a sign-up email if you're
building a newsletter, your website link, a short call to action,
whatever's appropriate.
Submit Articles Consistently
Writing and submitting articles consistently will assure growing
returns. Some sites will accept your work others won't, so don't get
discouraged. Make a schedule, stick to your deadlines and "Just do it"
Read The Posting Guidelines at Each Site
When posting your article follow the guidelines. Don't forget,
behind every website and ezine a real person decides the fate of your
article. You're asking for exposure to their data base, so take your
time and be nice.
Don't Forget The Spell Check
There's nothing worse for a busy web master than wading through
spelling errors. Do a spell check, print it off and read it out loud to
catch grammatical errors.
Use a Tracking System
With proper tracking you'll see what worked and what didn't.
It'll show where to spend more time and drop what's not working.
Monitored tracking will increase your return on investment, both for
time and money.
Organize your submissions with the Brain-Floss article directory and Article Optimizer© software.
C/O Dwain Berlin
Free promotional tools for on-line entrepreneurs
http//www.brain-floss.com
*** Attn. Ezine editors / Site owners ***
Feel free to reprint this article in it's entirety in your ezine
or on your site so long as you leave all links in place, do not modify
the content and include my resource box as listed above.
Dwain Berlin - All Rights Reserved
Article Optimizer ©
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About The Author
Dwain Berlin is the author of "The Upward Spiral" a lifestyle health
program based on evolution. He presently runs a prescription export
service from Canada, and created the "Brain-Floss" Article Optimizer
system to help on-line entrepreneurs promote their work.
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