After reading a lot of materials and learning tons of lessons on Affiliate Marketing, you have finally put up your site and have started promoting the products relevant to your niche market. You placed a visitor counter and other forms of hit counting and visit tracking mechanisms on your site and then you sit back and relax. But after a few days and weeks of daily checking on your site and looking at the activity logs, you check on your affiliate stats and find that no product has moved yet.

What happened to the stream of visitors and eager customers you longed for? Yes, there is not much competition hindering you on your chosen niche, but there seems to be not much activity of any other kind either. Is it time to get frustrated and despair over your affiliate marketing efforts? 

One common cause of apprehension that people who enter Internet marketing have is that they don't have a product to sell. Because online marketing inevitably involves selling something for it to become a profitably viable business, having nothing to sell can truly be a serious concern.

As I mentioned in my article " Information Products - A Viable Basis for a Profitable Business ", identifying a niche is a key factor in getting into the Internet Marketing business. A niche is what will bring in a stream of targeted customers with a high potential of buying what you are selling. A niche is also what can provide you with a business area that you can dominate, if you can find a market niche good enough to have few competition.

Identifying a niche then is one critical factor in creating a successful online business campaign. As long as you can identify the market that you want to reach, selling to them need not mean having your own products. One very successful area of Internet Marketing that has an equal potential of creating a viable online business is selling other people's products or what is more commonly known as Affiliate Marketing.