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After reading a lot of materials and learning tons of lessons on
Affiliate Marketing, you have finally put up your site and have started
promoting the products relevant to your niche market. You placed a
visitor counter and other forms of hit counting and visit tracking
mechanisms on your site and then you sit back and relax. But after a
few days and weeks of daily checking on your site and looking at the
activity logs, you check on your affiliate stats and find that no
product has moved yet.
What happened to the stream of visitors and eager customers you
longed for? Yes, there is not much competition hindering you on your
chosen niche, but there seems to be not much activity of any other kind
either. Is it time to get frustrated and despair over your affiliate
marketing efforts?
Don't despair! You have just reached a natural barrier in your learning
curve. It is time now to start tweaking your affiliate sites to find
out what works and what does not and keep on continuing to improve your
performance. In this article, I will talk about three important things
that you need to do to improve your affiliate marketing results.
1. Promote your products in separate web pages. If you have several
affiliate products that your are recommending as relevant to the
particulat niche topic that you are covering on your site, don't lump
them all together on a single page since they will just be competing
among themselves. Make sure that each product gets the amount of
attention that it deserves.
You may create separate articles highlighting the benefits of the
products you are promoting but they should lead your visitor to a
unique page for each product where they can be convinced of the
product's desirable qualities and move them to act on it in the way
you desire them to. For each of these articles, create attractive
headlines that will lead your visitors to read and know more about the
product you are promoting or even better, to contact you to ask for
more.
2. Research shows that a sale is usually closed on the seventh
interaction with a prospect. This means that you need to engage a
potential customer into a series of contacts that will eventually lead
them into a sale. In my article "Understanding the Principles of
Permission Marketing", I gave a glimpse into author Seth Godin's
relational marketing strategy of "turning visitors into friends and
friends into customers." How then do you get your visitor to interact
with you in an increasing level of permission?
Offer freebies to your readers. It could be free reports, free
software, or anything that would be interesting and relevant to your
visitors. Place your offers on an area of your web page that would be
easy to spot. In succeeding articles, I will discuss the use of
autoresponders that will help you create a series of interactions with
your potential customers that can run on auto-pilot. You only need to
intervene if there is a possibility of speeding up the process of
closing a sale.
Give your readers useful information and they will keep on coming back
for more. While doing this, keep on reminding them about the benefits
of the product that you are promoting and sooner or later you will find
that you have closed a sale with a delighted customer. By focusing on
what your reader can possibly get from your product, you will be
selling without making your offer sound like a sales pitch.
3.Sales is still a numbers game and will always be. To eventually
raise your site to a successful level of affiliate marketing, you need
to bring in more and more traffic to your site. And it's not just
traffic that you seek, it mus be the kind of traffic that is targeted
to your product. Build up links bank to your website by submitting the
articles that you write to online publications like e-zines. This will
open up your site to more potential visitors that are interested in
what you are offering.
"Content is king" is not a tired cliche. Build up content and your site
will incresingly perform better in search engines. Try to produce at
least 2 articles per week, with a minimum of 300 to 600 words in
length. This kind of activity can possibly bring in as many as 80 to
100 interested readers to your site. If 1 out of every 100 people are
likely to end up in an affiliate sale, getting 1000 targeted visitors
to your website each day will result in 10 sales each and every day.
Do the math. :-)
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